Solana Beach, California · West of the 101
Kristie,
Last week, when we talked through the best paths forward for Casa Lenta, I felt the most useful thing I could do was lay out the three viable options for this asset side by side: keep it, sell it as-is, or refresh it and then sell. A decision this size deserves more than a gut call, so I ran each path through the numbers: the rental income the home has actually earned, every sale west of the 101 since 2020, the renovation math, and the tax rules that shape a 1031 exchange.
364 Pacific is a beautiful property, and it has proven to be a great investment over the last five years. Your enhancements, and the lifestyle experience we've built around them for your guests, are why it has been one of the top-rated vacation rentals in Solana Beach. Over the last several years, though, the vacation rental market has seen significant declines, and that has had a real impact on revenue. Combine that with a real estate market where appreciation has flattened, and there is truly one viable path forward. Roughly $5 million of value is earning close to nothing in cash. My recommendation is to list in early February, ahead of the spring rush, and exchange into a coastal property where your eye for renovation can create real value. That only works if we buy the right one, and I've spelled out exactly what "right" has to look like.
The sections that follow walk through every option, including the case for keeping it, so you can see the full picture. Take your time with it, and let's sit down this week and go through it together.
With Gratitude,
At $4.9 million, 364 Pacific returns about $800,000 on the $4.1 million you invested in acquisition and remodel, roughly 20%. Holding it from here earns under 3% a year. The same equity exchanged into the right coastal project is built to earn $1 million or more.
Returns are gross, before selling costs and taxes. This is a broker opinion of value, not an appraisal. Needs verification
Pace outcomes apply the median sale-to-original-list ratios for this enclave in 2025 and 2026. Exchange proceeds are before loan payoff. Projections, not guarantees.
Indexing the 2021 sale forward at 3%–4.5% a year and adding the 2023 improvements gives $4.63M–$5.08M. Adjusted comparables point to $4.55M–$4.90M, and none of them combines a turnkey finish with a Pacific Avenue address a short walk from Tide Park. I've weighted the time-adjusted resale and the location most heavily.
Dashed line: most probable value, $4.90M. Gold band: reconciled range, $4.75M – $5.10M.
The ceiling is real. The highest non-oceanfront sale for a home this size in the data set is $4.7M (410 N Acacia), and bluff-top homes across the street start around $6.2M. 364 Pacific won't cross into that tier at any finish level. Needs verification
| Item | Detail |
|---|---|
| APN | 263-302-02-00 |
| Owner of record | Casa Lenta LLC |
| Living area | 1,879 sq ft (county record) |
| Bedrooms / baths | 4 bedrooms / 3 baths |
| Lot | 3,500 sq ft (0.08 acre), zoned R-1 |
| Built | 1967; full permitted remodel 2021 |
| Flood zone | FEMA Zone X (minimal risk) |
| 2025 assessed value / tax | $4,032,590 / $43,700.68 |
| Purchased | August 2021, $3,800,000 |
| Current use | Permitted vacation rental · 4.88 stars, 57 reviews |
| When | Scope | Investment |
|---|---|---|
| 2021 Prior owner, permitted | Down-to-the-studs remodel: all new systems, plumbing, electrical and roof; floor plan modifications; all new bathrooms; exterior enhancements | ~$650,000 |
| 2023 Kristie | Cosmetic upgrades, landscaping and outdoor living: hot tub, fire pit, outdoor kitchen | ~$300,000 |
| Invested by Kristie: purchase + 2023 improvements | ~$4.1M | |
Property details are from county records and the owner. Needs verification
San Diego MLS, May 2020 to October 16, 2026. Tap a pin or a row for details.
Pin locations are approximate. Hollow pins are active listings. Red star: 364 Pacific.
Non-oceanfront closed sales, pooled in two-year windows because only 4–7 such homes sell each year. Bluff-top homes excluded. Citywide reference: Zillow Home Value Index for Solana Beach, January 2026.
| Year | Sales | Median days | Sale / orig. ask |
|---|---|---|---|
| 2026 YTD | 3 | 71 | 93.6% |
| 2025 | 8 | 30 | 97.2% |
| 2024 | 4 | 38 | 96.4% |
| 2023 | 6 | 63 | 82.6% |
| 2022 | 7 | 5 | 100.0% |
| 2021 | 10 | 21 | 94.6% |
For forward planning I'm using 3% a year: about half the five-year pace, and above this flat past year. Prediction: future appreciation is speculation.
Market statistics are calculated from the MLS export. Needs verification
| Annual line item | Vacation rental · actual, Oct 2025 – Oct 2026 | Furnished lease · if a tenant is found at $15,500 |
|---|---|---|
| Occupancy | 177 nights (48.5%) · $1,138 avg base rate | 12 months, 4% vacancy |
| Guest-paid rent and cleaning (before tax) | $221,601 | $186,000 |
| Owner payout after channel and payment fees | $172,313 | — |
| Management | –$30,225 (15% of base rate) | –$11,160 (6%) |
| Reservation expenses / repairs and reserves | –$11,629 | –$12,000 |
| Vacancy | in occupancy above | –$7,440 |
| Net before ownership costs | $130,459 | $155,400 |
| Ownership costs ($12,000 / month) | –$144,000 | –$144,000 |
| Net annual cash flow | –$13,541 | +$11,400 |
Vacation-rental figures are from the rental activity report for check-ins Oct 1, 2025 – Oct 16, 2026 (12.5 months). Needs verification
The heavy lifting was done in 2021. What buyers will notice first at this price point is the flooring, the fixtures and the curb appeal, so that's where the money goes.
| Budget | All-in* | Value lift | Net |
|---|---|---|---|
| $300,000 | $420,000 | +$325,000 | –$95,000 |
| $400,000 | $552,000 | +$475,000 | –$77,000 |
| $500,000 | $684,000 | +$625,000 | –$59,000 |
| $500,000, strong market | $684,000 | +$725,000 | +$41,000 |
*Adds 10% soft costs, a 10% contingency and $12,000 a month of carry with no rental income during 5–7 months of work. Value lift is a prediction.
Land, ocean views and square footage are what buyers pay a premium for on this street, and finishes can't add any of them on a 3,500 sq ft lot. Those dollars work much harder on the next project.
All-in = purchase + 1.5% buying costs + renovation + carry at about 2% of the purchase price a year. Profit = resale less ~6% cost of sale, less all-in. At $8.0M a $5M + $1.5M project clears $1.0M after selling costs; with buying and carrying costs, the $1M line is about $8.25M.
With the right asset, this model is very achievable. Exchange proceeds of about $4.6M from 364 Pacific cover roughly 70% of a $6.7M project.
410 N Acacia sold for $2,525,000 in August 2024, was renovated and expanded from 1,716 to 2,132 sq ft, and resold for $4,700,000 12 months later. At $1.2M–$1.4M of construction, consistent with that finish level, the gross profit was about $657K–$857K, or 16%–22% on total cost, before selling costs. That was on a non-oceanfront home at half your target price point. The buyers at 211 Ocean are making the same bet, with about $2M to expand on a double lot.
Holding period: permits and construction keep the replacement well over 12 months before any resale, consistent with your 1031 advisors' guidance.
Illustrative model; purchase price, budget, carry and resale value need verification against a specific property. 410 N Acacia construction cost is an estimate. Needs verification
The One Big Beautiful Bill Act left 1031 exchanges intact and made several real estate benefits permanent.
| Benefit | What it does | Estimated value to you | Watch-outs |
|---|---|---|---|
| 1031 deferral on the 364 sale | Defers federal and California capital gains tax, the 3.8% net investment income tax and depreciation recapture. | ~$185K+ on a ~$500K taxable gain (after selling costs) at a ~37% combined rate, plus recapture. | Deferred, not forgiven. The replacement carries over your lower basis. |
| 100% bonus depreciation | Permanently restored for property acquired and placed in service after January 19, 2025, used property included. A cost segregation study can expense the short-life parts of the home and renovation in year one. | Speculation: if 25%–35% of a $1.5M renovation is short-life, a $375K–$525K first-year deduction, worth ~$140K–$195K federally at 37%. | Federal only; California doesn't conform. Starts once the finished home is placed in service as a rental. |
| Short-term rental treatment | Average stays of seven days or less fall outside the passive-loss rules. With material participation, losses can offset other income. | Makes the deduction usable against other income. | Third-party management makes material participation harder to prove. |
| 20% QBI deduction (Section 199A) | Made permanent. Up to 20% off qualified rental income when the rental runs as a trade or business. | 20% of net rental income once stabilized. | Needs the 250-hour safe harbor or trade-or-business facts. |
| Estate exemption and step-up | $15M per person ($30M per couple), permanent from January 1, 2026. Heirs receive a stepped-up basis at death. | A chain of exchanges can end with the deferred gain eliminated for heirs. | Future legislation can change these rules. |
I'm not a CPA or tax attorney. All tax items need verification with your CPA and qualified intermediary.
List 364 Pacific in early February at $4,995,000 after a targeted $75K–$100K refresh. That locks in roughly a 20% gross return on what you've invested. Close by late March or early April, then exchange into an oceanfront or view property on a large lot, acquired before the summer selling season and underwritten to $1 million or more in profit.
Until we list, we keep vacation renting through the holidays to cover as much of the carry as the off-season allows.
Price = sold price for sold records, current list price for active listings. Source: San Diego MLS, May 2020 – Oct 16, 2026. All data, including measurements, is obtained from various sources and has not been verified by broker or MLS.